OUR STORY
THIS IS MUCHO ALOHA
Aloha can be defined as ‘breath of life’. It can’t be seen, but can be recognized in smiles, embraces, laughter and good deeds. It’s the contagious way that we share our stoke for life… and good beer & tacos! We want to share lots of that with you.
Mucho Aloha Founder: Gabriel (Gbo) Tennberg at home in Hawaii
SIMPLE BEGININGS
At a backyard bbq in Seal Beach, CA, a guy that likes to surf and drink beer gets to talking with a guy that homebrews. A few beers and many laughs later it was decided, let’s make some great beer! What started in Southern California is now at home on Kaua'i.
In celebration of friends and family gathering together and enjoying great beer and food, we wanted to make a gathering place for good time and memories to be made.
DA PIDGIN
The iconic Mucho Aloha pigeon, we call him “Pidgin,” represents the importance of harmony between cultures, and embraces freedom, adventure, and acceptance. Pidgin is a simplified language that develops organically between two or more groups who don’t share a common language. Not native to any group, pidgin is adopted when cultures blend. As a brand, Mucho Aloha embraces this melting pot of cultures in Hawaii and Southern California. We give a nod to Hawaii’s rich and playful pidgin language and Southern California’s emerging “Spanglish” pidgin to create Mucho Aloha.
